Yankem Lures —> Onida Outdoors

In early 2019, you saw a new tackle manufacturer come to life in a small town of western Kentucky. On the shores of Kentucky lake, Yankem Lures was created by two former collegiate anglers who once called Murray State University home. We came out firing on all cylinders with the sponsoring of collegiate fishing teams, expos, online sales, and hitting the water with the likes of former University of Kentucky linebacker Kash Daniel and Grammy Award Winner Billy Stings. These were some of the best memories we could have asked for. We did not deserve the amount of fish that were caught, baits that were sold, and friends that were made in the last 2 years.

But now Yankem Lures LLC is no more…

We have reincarnated ourselves into what you now know as Onida Outdoors. We have made this decision because we want to bring so much more than top of the line jigs and wire baits to this world, and now we have a brand that can sustain whatever opportunity this industry throws our way. We will continue to carry all of your favorite products, just in a slightly different package. To our loyal fan base that has stuck with us through thick and thin, we THANK YOU for believing in what we do and we hope you continue to stand behind us as we continue to grow larger than ever. This was only possible because of your constant support and feedback.

As always, Gob Bless, and Tight Lines!